EN
ESRiver’s new alternate jersey The brand presents a new commemorative model for River. The team will wear it for the first time on November 10th in the match against Rosario Central.
The shirt, which is grey, gives a new meaning to the brand’s traditional champion design for this celebration, in which different clubs in Latin America take part, dressed by adidas. Thus, Flamingo and San Pablo in Brazil, Universidad de Chile in Chile, among others, also have their special jerseys for this celebration of the Americas. In River’s case, the kit is completed by grey shorts and socks.
As a major detail, adidas’ historical three stripes on the shoulders which complete the kit and were used by the world’s most important clubs and national teams for decades.
Javier Pinola and Lucas Martínez Quarta represented the men’s team in the visual campaign while Jordan O’Brien and Lourdes Lezcano also participated on behalf of the women’s team.
The relationship between River and Adidas is 37 years old, more than half of the German brand’s existence and they have won more than 30 titles during their time together.
The jersey will be available since November 7th at TiendaRiver.com and adidas stores at River, Unicenter Shopping, Florida, Cabildo and Abasto Shopping.
- Tags
- Marketing
