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ESRiver presented "The Machine", his itinerant truck The riverplatense truck was officially presented and the tour will begin in July in the Greater Buenos Aires.
Thursday 18 of June, Luis Rodolfo D"Onofrio and Landoni (President of Marketing) officially opened the new truck, which aims to travel through the country and bring the passion riverplatense to the fans from every corner of Argentina.
"The Machine" will have different areas of attraction for riverplatenses: be photographed next to the Copa Sudamericana and the RecopaSudamericana, registering directly to we are River and acquire formal attire.
The President of River said: "It is a great joy, I thank the people of Andesmar, adidas, all the people of River that is working on this. Here are many people who work and achieved these things. "The Machine" touring the country was our wish and that will bring the club even more, with River Federal, subsidiaries and are River. It is a project that we set from day one, so that the fan of River feel close to River from anywhere in the country. "
Meanwhile, Landoni shared: "It"s a dream come true; a project initiated Rodolfo and asked that we take on, one of the aims when we started on this."
Mauricio Badaloni (President of Andesmar) commented: "We are a company from Mendoza and we are very proud to get on this project with the Greatest to tour the entire country."
Alejandro Reyes, adidas, said: "It"s a big project we have been working several months ago; It is a very important achievement for us, giving us the opportunity to be with t-shirts in all parts of the country. We are very happy. "
This project has the support of Andesmar (official transport Club) and adidas. In this way, the institution continues with the aim of uniting all the fans so that, wherever they are, can feel part of River.
The tour is planned to start in July in Greater Buenos Aires. In the period of one year, the truck will travel across the country.
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