On such a special date for River fans, as every September 28 is, the Club and adidas presented the brand-new permanent shirt that the players will wear in the Superliga, the Copa Libertadores de América and the Argentina Cup. Said shirt will be worn for the first time next Sunday, against Tigre, in Victoria.
On River’s behalf, the event counted with the presence of Rodolfo D´Onofrio, Marcelo Gallardo and the players Leonardo Ponzio, Jonatan Maidana, Ignacio Scocco, Germán Lux, Gonzalo Martínez and Ignacio Fernández. While on adidas behalf, Fernando Colombo (Head of Marketing and Activation) and Ricardo Gortari (Sport Marketing Manager) were present.
To mark the 70th anniversary of La Máquina, River Plate and adidas presented a new shirt inspired on which was one of the best and most memorable forward lines of football history and, without doubt, one of the most glorious pages of River Plate history.
The shirt will be inspired on the one used by that mythical team. It has neck and buttons and a wider sash. In turn, the three strips of the brand appear in a shade of grey in both sides. The permanent kit is completed with the traditional black short and white socks.
The shirt will be available since Friday, September 29 at 10 a.m. in the adidas stores of the River Museum, Unicenter and Lomas de Zamora and since Tuesday, October 3 in the rest of the adidas stores. Its price will be ARS 1599.
It will also be possible to buy it through TiendaRiver.com, the Club’s official e-commerce.
This launch is aligned to the designs that adidas uses for the most important clubs in the world, such as Real Madrid, Manchester United, Juventus and Bayern Munich, among others.
This new shirt is made with materials specially designed to provide the most possible comfort to the player inside the field, helping control body temperature and humidity. This is thanks to CLIMALITE™ technology, which is inside the pores of the fabric to absorb sweat and keep the player dry at every moment, and CLIMACOOL™ technology which provides extra airing by placing itself in areas where more heat is generated, with permanent air passage and coolness.
In addition, it has a special sewing cut called FORMOTION™, that delivers more freedom of movement and players will always feel freer and more comfortable than with a traditional shirt.