The event was hosted by César Albornoz, Dean of FCE-UBA. The five authors of the book were present. Each one put in the book their own perspective about the club. Rodolfo D’Onofrio and Guillermo Cascio contributed with their knowledge of nonprofit organization management, Gustavo Siliovich contributed with his experience in professional management, Manuel Sdbar, from the business school, with his analysis on the global soccer industry, and Federico Saravia, on behalf of UBA Economics, as the professor in charge of the class in which the case will be studied.
'River, La Máquina' started as an investigation carried out by the School of Economics that resulted in a case study, which was finally expressed in the book. This was included in the last subject that all of the degrees in the School of Economics share. Thus, the case will start a debate among the students starting from precise information about business models in the soccer world at a global level but having in mind the management at River. This will allow them to understand how to combine surplus and sport success without loosing the core values of the Club.
That way, after a great team effort, the result was an analysis of River for soccer fans in general, sports managers and people interested in it, since it explains through real data, its own indicators and profound interviews how a nonprofit organization can and must have surplus to achieve its mission and contribute to public welfare.