As part of the plan to internationalize the River brand, Adrián Varela (the Club’s President of International Relations) and Juan Cascio (Department of International Relations) travelled to China to begin a commercial relationship with potential investors from the Asian market interested in River.
The trip was organized based on a varied agenda of activities destined to meet the objectives of the International Plan, such as the visit to the Chinese Football Association (which seeks to develop football in the country through young people), the visit to the Argentinean Embassy in Beijing, to the National Ministry for Sports and to the Beijing Football Association.
River was also present at the Guoan Football Club, where a discussion took place regarding the possibility of exchanging players between both clubs with the aim of disembarking our brand in China and collaborating to the training and development of their talents.
Finally, in the next days, Javier Mascherano, who is currently in China playing for Hebei Fortune, will be officially awarded the Ambassador diploma and given the tricolor shirt. In this way, he will become part of the list of Ambassadors of the River Philosophy, the same as other former River players who are playing abroad.