Among the many activities carried out during River’s preseason in Miami, the Club organized the first fan meeting for those who live in the U.S. and Canada. It took place at the Biltmore hotel, where the team is staying.
Adrián Varela, member of the Board of Directors, and Josefina Conti, part of the Brand staff for River, received fans from Miami, Toronto, Washington, Brooklyn and California
The purpose of the meeting was to shape the direct relation between the fans abroad and the institution to move forward with the “International Member” project. That is one of the purposes of the River brand-positioning plan abroad for the new management period.
Among other things related to the amazing passion of the North-American fans, which they demonstrate at every preseason the team does in Miami, at the meeting they discussed the main conditions the international membership should have, such as the possibility of going to The Monumental when the fans travel to Buenos Aires, exclusive attention, apparel sales through e-commerce and more.
River is getting bigger and bigger, and now its fans from all over the world will have the chance to live their passion closely.