According to the contract, which will be in effect until December 31, 2022, the brand will be displayed on the back of the official jersey as well as on the training kit.
The recent champion of the latest edition of the Argentine League tournament is the club with the most trophies in Argentina, having won 36 professional league titles, and one of the most successful clubs in the Americas, holding major international titles. Its celebrated history and all the great players who have worn the River jersey have turned it into one of the world's most popular and well-known teams.
The jersey with the Prime Video logo printed on the back, that all River players will wear as of February 2022, was revealed during the press conference, which was attended by Pablo Iacoviello, Amazon Prime Video’s Director for Latin America, Jorge Brito, President of Club Atletico River Plate, Matias Paranian, 1st Vice President of Club Atletico River Plate, and Stefano Di Carlo, Secretary General of Club Atletico River Plate.
“We’re proud of this agreement with such a prestigious company as Amazon Prime Video, and of the fact that River Plate is the first club in Argentina to set up a partnership of this kind with Amazon Prime Video. This agreement is just the beginning of many more actions that these two very important and globally beloved brands, River Plate and Amazon Prime Video, will surely be able to carry out jointly,” Jorge Brito stated during the announcement.