River participated in an event in Orlando Matías Baretta, Brand Manager, represented the Institution at a panel about the internationalization of club’s brands.

  • Share

The presence of River Plate at the Florida Cup and the actions held in American soil praise the name of the Institution. Such was the case of the participation of Sebastián Driussi at the Champions Parade at Magic Kingdom, the most visited theme park in the world.

This Tuesday, the club was present at a panel about the internationalization of soccer club’s brands. Matías Baretta acted on behalf of River and explained the importance of the Institution’s participation in this tournament. Ricardo Villar (Florida Cup CEO), representatives of Millonarios from Colombia, Barcelona from Ecuador, Corinthians from Brazil and members of foreign press were also at the event.